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Ipsos Duel
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Know the New America & Beyond: October 2026
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world
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October 2026: Global consumer confidence falls sharply
Overall sentiment shows biggest declines in the U.S. and Europe, according to the October 2026 Ipsos Global Consumer Confidence Index.
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Luxury's next growth chapter: Is your brand ready for India?
Discover what drives luxury desirability in India, how consumers define prestige and success, and what brands must do to translate global relevance into local resonance.
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Context Changes Everything
Contextual Brand Tracking: Because context shapes brand choice, it should shape brand measurement too.
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The Replacement Architecture: How Biopharma Companies Build Beyond the Blockbuster
The companies best positioned for life beyond a blockbuster may not be those doing the most deals, but those building a credible replacement architecture before loss of exclusivity arrives.
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The Life Well Lived is camera shy
Ipsos Views: How brands can move beyond performative wellbeing to support real human connection
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Ipsos Cost of Living Monitor 2026
Across 33 countries surveyed, there is a mixed picture of many being financially stable but worried about what’s ahead and the feeling that a return to “normal” is getting further away.
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The Workplace Reality
People aren't giving up on work, they're becoming more selective. Explore the trends shaping employee commitment, career growth and leadership aspirations across 32 countries.