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Ipsos Update – February 2026
Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
How to Win
Optimize brand positioning and assets
Where to Play
Identify and prioritize opportunities
What to Know
Uncover what people say, feel, and do
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Synthetic Data Boosting
Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.
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One year into the Trump 2.0 era
As President Donald Trump marks one year since his inauguration, Melissa Dunne takes a deep dive into how attitudes in, and towards, America have changed and what may come over the course of Trump’s second term.
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Ipsos unveils Horizons, its transformation and growth strategy to reinforce its global leadership
Press Release from Ipsos.
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Oncology: The Disease, Dynamics & Challenges of Market Research
The cancer treatment landscape continues to evolve at speed. For all those working in oncology today, being able to adeptly respond to these shifts is imperative for brand success.