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Ipsos Global Trustworthiness Index 2026
In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.
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Can synthetic consumers help brands make better decisions?
How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions
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Why AI Efficiency Alone Isn’t Enough for Great Customer Experience
Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.
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Launching a New Audience Measurement Currency
A strategic guide for market transition, education, and adoption
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Modern Milestones: Why it's critical to think in life stages
Ipsos Views: What matters more in understanding people: when they were born, or where they are in life?
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Recognisably You
How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.
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Ipsos Update – September 2026
Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Education Monitor 2026: Can education still unlock opportunity?
In this year’s Ipsos Education Monitor, we look at evolving attitudes towards social media and AI, the role universities play in shaping success, and expectations for the next generation.