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Know the New America: May 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Getting Started With Mystery Shopping
Discover Ipsos’s key ingredient to your CX and commercial success
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Discover Ipsos CX Advisory
Unlock the full potential of your Customer Experience and drive tangible business results with Ipsos CX Advisory.
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Know the New America: April 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Category Fundamentals
What can I learn about category behavior and attitudes that shows me where to play and how to win?
Consumer Fundamentals
How do I segment people and occasions to maximize business potential?
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Voices of Europe: A Call for Change
After Europe Day, EuroPulse reveals a key truth: most people sit in the hopeful, frustrated middle, not rejecting the EU, but urging it to do better.
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Personas in the Age of AI: Swiss insights
Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.