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[EVENT] Global Business Influencers Europe Launch
Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Europe and the rest of the world.
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Brexit Reaction: What Are the Consequences of UK Leaving the EU?
The UK’s vote to leave the EU was a shock across the continent and beyond, and this survey shows it’s still something that many are coming to terms with. But there is not wholesale panic – in fact fears of a “domino effect” seem to be receding.
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Summer Holidays of the Europeans and Americans
What motivates people to go on holiday? When to go, and where? Focusing on people from mainland Europe, the US and Brazil, a number of trends emerge in the 2016 Ipsos/Europ Assistance Barometer.
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Flair Mexico 2016 A Year Of (More) Scrutiny And Change
“Discontent”, “disappointment”, “mistrust”, “pessimism”, “crime”, “poverty”, “corruption”, “insufficient economic growth”… The list goes on and on.
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Flair Brazil 2016 Disenchantment, Pragmatism & Hope
The economic and political situation caused Brazil to face difficulties.
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Ipsos Introduces New Market Measurement Global Business Unit
Ipsos conducts various retail measurement activities in a significant number of countries. The company operates category specific retail panels and food service monitors.
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Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
Ipsos is pleased to announce the launch of Ipsos Connect, a global specialised business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
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Flair Italy 2016 Managing the Disorder
Italy is still passing through a severe, deep and lasting crisis.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.