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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
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The Forces Reshaping the World's Attitudes: Navigating Uncertainty in Switzerland and Beyond
This year as we unveil the Ipsos Global Trends, we have collaborated with Handelszeitung in the scope of providing key insights.
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October 2024: Consumer confidence up in Asia and Latin America
Sentiment declines in Europe; the overall Ipsos Global Consumer Confidence Index remains flat
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September 2024: Consumer confidence largely up Latin American countries
In contrast, sentiment is more mixed in Europe
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Celebrity Casting Call, the Stakes have Never been Higher
Do you want to learn more about the importance of celebrities and considerations needed when changing brand ambassador?