Sustainability – is focus slipping on parts of the Swiss population?

Get insights from a new Promarca / Ipsos study.

Promarca was founded in 1929 and represents the interests of 103 brand companies in the consumer goods industry as an association. Ipsos is the leading market research institute in Switzerland and publishes continuously on topics in the field of sustainability and ESG.

The association conducts an annual sustainability survey among its members in cooperation with Ipsos. For the third time, the results of the Ipsos consumer survey are also available. Martin Fenböck, Senior Client Director & Regional Division Leader at Ipsos, shares the key findings in an interview:

Here you will find a link to the interview and to a study summary

The author(s)

Related news

  • A photo of currencies of various notes

    Ipsos Cost of Living Monitor 2026

    Across 33 countries surveyed, there is a mixed picture of many being financially stable but worried about what’s ahead and the feeling that a return to “normal” is getting further away.
  • 2 business people in the workplace

    The Workplace Reality

    People aren't giving up on work, they're becoming more selective. Explore the trends shaping employee commitment, career growth and leadership aspirations across 32 countries.
  • AXA Future Risks Report 2026

    AXA Future Risks Report 2026

    Artificial Intelligence becomes experts’ top concern, ahead of climate change, according to the 2026 AXA Future Risks report, "The Intergenerational Moment", published in partnership with Ipsos bva.