Konsumentenverhalten

The Excess Factor - Ipsos
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
People and climate change cover
Environmental, Social and Governance (ESG) Survey

Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.
Generational Marketing: Breaking free from stereotypes
Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos | Conversation with AI part 5
Artificial Intelligence Publication

Conversations with AI Part V: Is there depth and empathy with AI twins?

How do synthetic respondents fall short of capturing the human experience?
The new era of innovation
Innovation Publication

The new era of innovation

Shattering the Stage Gates with Generative AI.
Ipsos | ESG | Shoppers
Environmental, Social and Governance (ESG) Publication

Shifting Shoppers’ ESG Attitudes to Action

How to drive behaviour change.
Ipsos Update | January 2024
Ipsos Update Publication

Ipsos Update – January 2024

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Ipsos | Ipsos views | Understanding consumption moments
Brands Publication

Understanding the context of consumption moments

A path to brand success.