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Generations

Crime, Justice, Police Ipsos Voices

Crime is predicted to be top worry in 2030

Many people across 30 countries don’t think the key concerns of today will be solved over the next five years, writes Melissa Dunne.

03.12.25

Ipsos | Essentials | Understanding generations | Market research

generations Survey

Do and don’ts for understanding generations

Darrell Bricker, Global CEO, Public Affairs, Ipsos highlights the importance of seeing the trees in the data forest.

11.07.23

Global Advisor Survey

Global perspectives on inequality: What does it mean, who are we worried about, and how much do we care?

Around the world, inequality is a more salient issue for younger generations, who are also less likely than older people to believe they live in a society that rewards merit and hard work. But there are some important differences between different groups in how inequality is defined, and who is thought to suffer because of it.

06.07.23