Advertising


Advertising Publication

From Overwhelm to Opportunity

Five steps to scale social creative impact, not just volume.
Ipsos Update Publication

Ipsos Update – March 2026

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Advertising Ipsos Voices

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
Ipsos Update Publication

Ipsos Update – November 2025

Healthcare, Indulgence, Risk … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Ipsos & Pringles: A Success Story

The power of audience research to support the pursuit of convention-breaking creative ideas.
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Advertising Publication

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

AI in Advertising Research

Humanizing AI to Spark Creativity and Brand Success.