Public Health

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

Four years after the WHO first declared a global health emergency we look at how views on everything from inflation to mental health have changed since 2020.

The 2023 Tetra Pak Index, conducted in partnership with Ipsos, explores how the global pandemic has shifted consumer focus towards health and sustainability, and the role of technology in shaping the future of food and beverage.

A new global Ipsos study conducted on behalf of World Vision International in 16 countries reveals almost four in ten (37%) parents/guardians say their children are not getting the proper nutrients they need on a daily basis, and 21% say their children have gone to bed hungry in the last 30 days. Moreover, almost half (46%) of adults globally say they have worried about finding the money to buy food in the last 30 days, rising to 77% in low-income countries.

58% globally think about their mental wellbeing often.

48% across 31 countries say the quality of the healthcare in their country is good – but the picture is inconsistent.

In five points, we look at how people across 29 countries feel about everything from if, and when, abortion should be legal to who, if anyone, should be punished when it’s illegal.

Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.

Discover the three essential steps for optimizing the quality and reliability of demand research.