Advertising

How brands' communication travel across cultures?

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.

Real understanding to climb the Creative Effectiveness Ladder

Developing successful communication is a journey that can sometimes be seen as a time consuming. This preconceived idea can lead to reluctance to explore, investigate, reiterate…

Why only some advertising gets talked about on social media and becomes famous.

Come and join us for our next Ipsos to see business cases on how we helped our clients to improve their targeting and therefore activate their digital audiences.

We are getting closer to Christmas and we - Ipsos in Switzerland - wanted to make you a gift. We are pleased to invite you to watch a 10-minutes recording designing to be entertaining and serious at the same time. We name it "The Power of Christmas", it shares our point of view and helps understand consumers' feedback about 5 Christmas 2020 ads.

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.

Creative|Spark is a new creative evaluation service and an evolution of ASI:Connect.