Advertising

February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.

Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.

In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.

Ipsos Connect launches Connect:Live to help advertisers understand the brand impact of their online video advertising.

MediaCell is a versatile solution with a number of potential applications.