Affluent

Join us on June 16 for Launch Affluent Survey Europe 2017 in Paris.

Join us on June 15 for Launch Affluent Survey Europe 2017 in London.

Meet the Uploaders, Europe’s most important influencers. They post comments on websites, share their opinion on social media, review products online and they are among the top 13% income group. These factors make the Uploaders incredibly valuable for marketers. Who are they? The answer might surprise you.

Most European Affluents are satisfied with their own financial situation, but they are less content with the current economic situation in Europe and in their own country in general. When asked how the situation will develop within in 6 months, the wealthier Europeans remain skeptical: the economic situation in their own country and their own financial position are expected to be ‘about the same’.

"Can money buy you happiness?" The Ipsos Affluent Europe Survey says: ‘Yes, it probably can’.

On average, the Global Affluent spends 301 minutes on media per day which adds up to 5 hours. They spend 2 hours on watching TV and 2 hours online. Nearly an hour a day is spent on reading print.

Want to know the investing behaviour of Europe’s top 13% of income earners?

The majority of European Affluent would vote for Hillary Clinton to be President of the United States, if they had a vote.

“Liberté, Égalité, Fraternité” - The French national motto (“freedom, equality, brotherhood”) dates back from the French revolution, more than 2 centuries ago. Since then, those values have trickled through Europe with ups and downs. How free, equal and connected do people in Europe feel today?