Affluent

For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?

Affluent who own 4+ cars are the ones who get most out of life. Luxury car owners are not by definition the happiest in life.

Join us on June 16 for Launch Affluent Survey Europe 2017 in Paris.

Join us on June 15 for Launch Affluent Survey Europe 2017 in London.

Meet the Uploaders, Europe’s most important influencers. They post comments on websites, share their opinion on social media, review products online and they are among the top 13% income group. These factors make the Uploaders incredibly valuable for marketers. Who are they? The answer might surprise you.

Most European Affluents are satisfied with their own financial situation, but they are less content with the current economic situation in Europe and in their own country in general. When asked how the situation will develop within in 6 months, the wealthier Europeans remain skeptical: the economic situation in their own country and their own financial position are expected to be ‘about the same’.

"Can money buy you happiness?" The Ipsos Affluent Europe Survey says: ‘Yes, it probably can’.

On average, the Global Affluent spends 301 minutes on media per day which adds up to 5 hours. They spend 2 hours on watching TV and 2 hours online. Nearly an hour a day is spent on reading print.

Want to know the investing behaviour of Europe’s top 13% of income earners?