Affluent

Before, during and after the crisis

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.

It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.

There is an increasing preference amongst the Affluents for staying part of the EU.

From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.

Welcome to our third selection of Ipsos research on public attitudes in Europe.

With Christmas around the corner, European retailers are getting ready for Europe’s biggest spenders*.

For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?

Affluent who own 4+ cars are the ones who get most out of life. Luxury car owners are not by definition the happiest in life.