Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
As people are getting ready for long journeys to start their summer vacations, the VINCI Autoroutes Foundation has published the results of the 2020 Responsible driving barometer survey. Conducted by Ipsos among 12,400 people in 11 European countries, this wide-ranging survey provides an overview of the behaviour and perceptions of Europeans behind the wheel. It makes it possible to monitor the evolution of risky behaviours and good practices in order to better target prevention campaigns in European countries.
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
