Mystery Shopping


Customer Experience Publication

The Experience Perspective

The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
Mystery Shopping Publication

Designing a ‘Smarter’ Mystery Shopping Programme

Seven steps to building a successful mystery shopping programme and increasing return on investment.
Sustainability Publication

Ipsos Update - May 2022

Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
Mystery Shopping Publication

Driving compliance at the frontline

This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.

Customer Perspective: An Ipsos podcast

Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.

Online webforms: surprisingly, not the most effective way to communicate with Car Insurance Companies in Switzerland?

In 2020, during the spreading pandemic, online channels became even more important tool for effective communication with the existing or new customers due to the limited access to brick & mortar offices.

Throughout September and October 2020, Ipsos has carried out a Mystery Shopping research, amongst twelve major Car Insurance companies in Switzerland, to evaluate how reactive those companies are when it comes to online leads, submitted through their online webforms.
Coronavirus Publication

Is your Customer Experience up to date with new expectations?

Understanding a new behavior of affluent customers

Customer perspective: An Ipsos podcast

Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.

Ipsos in der Schweiz - Möchten Sie uns kennen lernen?

Ipsos Schweiz bietet seinen Kunden ein umfassendes Verständnis und Best Practice durch den ganzheitlichen Fokus auf Menschen, Märkte und Gesellschaften.