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Behavioural Science

Ipsos Update | August 2022 | Polls | Market research
Inflation Publication

Ipsos Update - September 2022

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.
Ipsos | Television | Media | Trust | Fake news | European Union
Media Survey

Television is the primary news source for 75% of EU citizens

A dedicated Eurobarometer survey conducted by Ipsos for the European Parliament takes an in-depth look at media habits, trust in different media sources as well as attitudes towards the threat of disinformation.

Regrets we have a few
Behavioural Science Publication

Making the most of our regrets

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
Ipsos Update | Ipsos | Coronavirus | Vaccine | Flairs | Food
Coronavirus Publication

Ipsos Update - January 2021

Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
Behavioural Science | Consumer Behaviour | Covid-19 | Ipsos
Behavioural Science Publication

The Science of Behaviour Change

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
Governments need to facilitate re-engagement while also protecting the population from infection | Behavioural Science | Ipsos
Coronavirus Survey

People need behavioural support strategies to resume activities amid COVID-19

Governments need to facilitate re-engagement while also protecting the population from infection.
Ipsos Sustainability Webinar
Sustainability Webinar

[Webinar] Sustainability: What we know and how you can act

Consumer expectations on sustainability are rising, but in fact, it’s complex and sometimes not easy for our clients to not only committed to sustainability but also implement incremental steps towards becoming truly sustainable.
Ipsos Update - January 2019
Behavioural Science Publication

Ipsos Update - January 2019

The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Behavioural Science Survey

Ipsos Launches Mobile Package Solution Driven by Behavioural Science

Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
Behavioural Science Publication

Behavioural Science

Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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