Brand Equity

From Dashboards to Decisions: Introducing MyBVC AI
Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
The Context Advantage: Winning the moments that matter
Brands Publication

The Context Advantage: Winning the moments that matter

How Contextual Brand Equity reveals hidden growth opportunities
UX Score Benchmarks
Marketing Strategy Publication

UX Score Benchmarks

Join our conversations and gain a deeper understanding of UX from the experts at Ipsos and tackle with us practical challenges, like overcoming online shopping barriers and the role of UX in driving superior customer experiences.
NBI Thought Leadership Series
Society Survey

Switzerland is highly regarded for the appeal of its businesses

The appeal of investing in businesses from countries around the world has intensified over the past few years, with the top business hubs being North America and Europe. However, disruption caused by the COVID-19 pandemic may slow down the recent economic momentum.
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Coronavirus Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Drive Growth, by Understanding the Reality of How People Choose Brands
Brands Publication

Drive Growth, by Understanding the Reality of How People Choose Brands

Reality Check - The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.