UX Score Benchmarks

Join our conversations and gain a deeper understanding of UX from the experts at Ipsos and tackle with us practical challenges, like overcoming online shopping barriers and the role of UX in driving superior customer experiences.

User Experience is essential for brand success, but it can be hard to measure due to its subjective nature. So how does a brand or a business know if they are providing an excellent experience and how can they compare to competitors? This is where Ipsos’ UX Score comes in.

The Ipsos UX Score is a proprietary tool to help clients objectively assess their user experience. The UX Score can accurately predict a brand’s equity. It can also be used as a benchmark for offline and online experience for physical and digital products..

Podcasts

What's next In UX: Episode 4 - Social Justice in UX

Jacqueline and Guilia are joined by Brooke Bosley, Ph.D., Design Researcher at Microsoft Education and Alyssa Sheehan, Research and Innovation Director, Ipsos UX. Brooke’s research draws from Black feminism and Afrofuturism and offers an approach to help Human-Computer Interaction (HCI) researchers and designers create more reflective products and experiences.

The guests also talk about how to apply social justice to UX research and how brands and companies can implement inclusive and equitable designs

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