Brand Image

What are gen AI models saying about your brand.?
Artificial Intelligence News

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Ipsos Views: Growing Your Brand Through Societal Impact
Environmental, Social and Governance (ESG) Publication

Growing Your Brand Through Societal Impact

Why socially conscious branding matters
Lion Talk: The Misfits Way to Creative Excellence
Creative Excellence Event

Lion Talk: The Misfits Way to Creative Excellence

Together with Publicis experts at their event, we’ll uncover how empathy and creativity work hand in hand to create truly effective campaigns.
social intelligence and survey data to drive brand growth | Ipsos
Brands Survey

The power of social intelligence and survey data to drive brand growth

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
NBI 2020 - COVID 19 Results
Brand Image Survey

Global travelers feel comfortable visiting Switzerland in the near future

Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably.
Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Coronavirus Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Mind the Promise Experience Gap
Customer Experience Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.