Customer Experience

How to surf between constants and changes.

Designing customer experiences that drive business success

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

How to align brand promise and customer experience for business success

Delivering customer experience in the face of mask wearing

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.