Customer Experience


CX Signals GenAI: Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews

Harness the power of social media and reviews to help improve your Customer Experience (CX).
Mystery Shopping Publication

Demystifying Mystery Shopping

Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
Ipsos Update Publication

Ipsos Update – January 2025

Almanac, Predictions, Democracy … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Customer Experience Publication

The Employee Customer Ripple Effect

Doing the right thing by employees is doing the right thing by customers
Customer Experience Publication

Lead Saves: Convert ‘lost’ leads into revenue

Drive up sales conversion by understanding and converting customers you thought were ‘lost’.
Customer Satisfaction Publication

Introducing Ipsos’ newly updated CX Maturity Assessment and CX Roadmap – now including CX Maturity Benchmark

How mature is your organisation’s Customer Experience? Want to know how your organisation measures up?
And what you need to do to get where you need to be?

AI and the Future of CX

Designing empathetic and meaningful experiences.

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
Customer Experience Publication

Listen to us - A selection of Ipsos' finest podcasts

Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.