Environment

The study explores perceptions of the risks posed from the climate crisis and identifies where responsibility for greater action lies. Over 23,000 people across 32 countries, including 500 participants from Switzerland, were surveyed.

This year, Promarca once again conducted a sustainability survey in collaboration with Ipsos in Switzerland.

How can advertising and sustainability work together to promote a more sustainable future and responsible brand growth?

This segmentation represents the ‘here & now’ within the current political and socio-economic context.

Geo-diversity in environmental concern

The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.

Join Ipsos and the other members of the Global Science Partnership on Thursday 10 November 14:30GMT | 16:30 EET for our Bringing citizens along: The inclusive pathway to net zero event at COP27.

Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27

The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.