Gaming

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Virtual Reality Survey

The shifting needs of global mobile gamers in 2022

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
Ipsos Encyclopedia
Gaming Publication

Ipsos Encylopedia - Gamification

Gamification is a process that can be described as "the application of game elements, and techniques used in game design, into non-game contexts".
The New Faces of Gaming - GameTrack
Gaming Publication

The New Faces of Gaming

The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.