Virtual Reality


Metaverse Publication

Welcome to the Metaverse

What it is now, what it will become and how you can be a part of it

The shifting needs of global mobile gamers in 2022

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
Metaverse Survey

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies
Innovation Publication

Beyond price promotions

A new approach to Point of Sales activation
Connected Health Publication

Ipsos Update - April 2019

This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
Virtual Reality Publication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
Ipsos Update Publication

Ipsos Update - April 2017

Welcome to the April edition of Ipsos Update - our monthly selection of research and thinking from Ipsos teams around the world.