dsm-firmenich & Ipsos Exclusive Webinar | The fragrance code: Unlocking desire across generations
Boost your innovation pathways !
By 2050, the 60+ population will double to 2.1 billion. Millennials remain a key consumer base. GenZ is emerging as a dominant purchasing force. From GenZ to Silver, fragrance speaks to every generation - differently. Are you ready to engage these diverse audiences - beyond the clichés?
For the first time, dsm-firmenich and Ipsos unite fragrance mastery with deep consumer knowledge - to reveal how scent builds lasting connections across generations, from GenZ to Silver. Based on two foundational studies with 4,640 respondents across the US, Japan, China, and France, gain clarity on generations:
- Break the Myths: Are we still marketing based on outdated assumptions - or are generations more alike than we think?
- Fragrance in Focus: Who seeks efficacy, who craves comfort, and who uses scent as self-expression?
- The Age of Scent: How does smell perception evolve - and how should your products evolve with it?
- Culture vs. Generation: What truly shapes fragrance preferences? The answer may surprise you.
Register now for early access to insights on how fragrance connects generations.
Make scent your brand’s strategic edge !
Speakers
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Dilshie ReginouldHead of Innovation -
Carina EalamResearch Manager, Innovation
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