Inflation

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With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.

Concern about inflation continues to rise and is the top worry for the fourth month in a row.

But, the pleasure of taking a trip looks to be outweighing the pain of higher prices … for now.

Concern about inflation continues to rise, now worrying almost four in ten people globally.

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.

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