Inflation

According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.

Inflation is the top global concern for the sixth month in a row with four in ten choosing it as a worry.

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.

Join us for a new KEYS webinar on September 22

Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

In 5 infographics, we look at what Ipsos’ recent global polling reveals about how worried consumers are about rising prices, their country’s economy and if they expect relief anytime soon.

Inflation is the top concern for the fifth consecutive month while some countries see worry about covid-19 rise

New Ipsos polling finds almost 1 in 3 employees, on average, across 28 countries would seek a wage bump, or more money elsewhere, if red-hot prices don’t cool off soon.