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Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

19.03.26

Brands Ipsos Voices

Empathy: The new currency of Brand Connection

Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

08.10.25

Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy

11.03.25

Environmental, Social and Governance (ESG) Publication

Avoiding the Activist Trap in ESG Marketing

Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.

26.02.25

Brands Survey

Ipsos @ Cannes Lions 2024

Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success.

22.05.24

Brand Strategy Publication

Mapping out demand spaces by context

Introducing Ipsos' unique demand space segmentation approach

15.11.23

Corporate Publication

Building reputation in 2023: the link between corporate reputation and business efficiency

Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.

07.09.23

Brands Publication

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

03.05.23