Social Media

Four criteria for picking the right consumer insights tool for your organization.

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

Forrester Spotlights AICI opportunity - and Synthesio's winning strategy

A run-through of the what, why, and how of unknown unknowns in social intelligence.

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.