Social Media

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.

As competition among universities rises, many are turning to social listening to attract students and grow their brands.

Four criteria for picking the right consumer insights tool for your organization.

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

Forrester Spotlights AICI opportunity - and Synthesio's winning strategy

A run-through of the what, why, and how of unknown unknowns in social intelligence.

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.