Social Media

Healthcare, Indulgence, Risk … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.