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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
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Ipsos in China Listed among the Top 10 Most Influential Market Research and Consulting Companies
On April 11, 2019, the Summit Forum on China's Reform and Opening-up and the Recover of Advertising and the Excellent Media, Advertising and Brand Award Ceremony were held in Shanghai.
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Ipsos Strategy3 | New ways of brand building in China
On March 30, 2019, the "China New Business Think Tank Forum 2019" sponsored by China New Business Research Institute, BRICS Media of China Real Estate Finance Magazine, WISDOM, and New Business Magazine sponsored was held in Hangzhou. Executives and leaders of various industries were invited to discuss how can an enterprise follow the trend of the times and become an ultimate winner in the new business era.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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MarTech: There is humanity beyond marketing and technology
Ipsos insights sharing session - MarTech Giving New Insights into Consumers
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Ipsos and Phoenix Satellite TV Joining Hands to Boost Chinese Brand Globalization
Phoenix Satellite TV and Ipsos signed a strategic cooperation agreement that would make the best of each other’s advantages in the construction of a strategic alliance of “Global Brand Project” to help Chinese liquor companies “go global” and realize a global layout.