On April 11, 2019, the Summit Forum on China's Reform and Opening-up and the Recover of Advertising and the Excellent Media, Advertising and Brand Award Ceremony were held in Shanghai, at which individuals, enterprises, brands and works with outstanding contributions to the development of China's advertising in the past 40 years were commended. Ipso was listed among the "Top 10 Most Influential Market Research and Consulting Companies", and Alick Zhou, President and Chief Client Officer of Ipsos China, was invited to accept the award.
Alick Zhou President and Chief Client Officer , Ipsos in China (second from left) accepted the award
Lesley Tian, Executive Director of Creative Excellence Service Line, Ipsos in China. She was invited to attend the forum and shared with the attendees how to focus on the core of marketing activities through creative excellence, connect target audiences, cover the whole process of creativity and drive business growth in the digital age. She said that 75% of marketing activities are successful because of great ideas. Creative excellence is a profound knowledge that combines art, science and knowledge. Only creative excellence based on in-depth market insight and consumer understanding can help enterprises achieve their business goals more efficiently and effectively.
Ipsos Creative Excellence Service Line is dedicated to continuously helping clients evaluate and optimize their creative solutions throughout the communication journey through 3 solutions: creative direction identification, creative evaluation and full-process/all-contact creative optimization. At the initial stage of marketing activities, Ipsos Creative Excellence Service Line can help clients get insight into creative solutions and effective identification of creative direction; at the middle stage, it can help evaluate the quality of ideas and provide improvement plans; at the same time, real-time and rapid monitoring, learning and feedback are carried out in the whole process and all contacts of marketing activities to ensure ongoing efforts to help clients achieve business goals.
The year 2019 marks the 19th year of Ipsos' entry into the Chinese market, which coincides with the 40th anniversary of China's reform and opening-up and the recover of advertising. Over the past 20 years, Ipsos has helped more than 100 foreign brands succeed in China and Chinese enterprises go global. Behind this honor is Ipsos' commitment to "client first", constant innovation and change. In today's rapidly changing marketing environment, Ipsos, as a leading global market research provider, is constantly changing, not only putting forward the "data-insight-action" business intelligence solution, but also realizing the close combination of technology and research. Innovation is inherent in Ipsos. In the future, Ipsos will be more deeply and extensively involved in the marketing closed-loop full link and the whole business process of clients to help them realize continuous growth of business value.