Digital

Digital Advertising's Perverse Incentives
Digital Publication

Digital Advertising's Perverse Incentives

This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.
Device Agnostic
Device Agnostic Publication

Device Agnostic

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
Digital Publication

Usability Tests

The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.