Middle-class

blum-rehau
Middle-class Survey

Ipsos Assists Blum-Rehau in Chinese Middle Class Survey to Build the Chinese Dream Home

Blum units Rehau to entrust Ipsos to do the Chinese Dream Home 2025 middle class survey, so as to dig the consumption trend of Chinese middle-class families in the future. So far, a survey outline has been released for the program, and the program has entered the first survey phase.
Middle-class Survey

Ipsos and Rehau-Blum Working Together to Carry out Survey among China's Middle Class and Explore the Development Trend of Household Consumption Concept

On June 1, 2017, Blum together with Rehau commissioned Ipsos to launch the China Dream Home 2025 Middle Class Survey. Mr. Alick Zhou, President of Ipsos China, and Mr. Duncan Fan, Research Director, attended the signing ceremony and gave a detailed presentation on how to carry out the Survey.