COFFEE & CURIOSITY: Start Questioning Things - The New Logic of Wellness
COFFEE & CURIOSITY: Start Questioning Things - The New Logic of Wellness

COFFEE & CURIOSITY: Start Questioning Things - The New Logic of Wellness

30 April 2026 08:30 - 10:30
Ipsos Denmark Office
Store Kongensgade 1, 1264 Copenhagen, Denmark

På dansk

Wellness is no longer a category - it’s a lens. It shapes how people judge what they consume, who they trust, and what feels “right.”

Your brand is already being evaluated through it.

The task: Understand the new expectation - purity, agency, control - and respond with clarity, not more noise.

We’ve spent the last six months combining ethnography, expert interviews and social analysis to better understand this new reality for brands. The result is a behavioural-cultural framework that helps brands understand where they sit in this system—and how to act with credibility inside it.

Join us for an exclusive morning session at our office in Copenhagen on April 30, where we will share the results from our study and inspire you on how to act.

AGENDA

08.30 - 09.00 Coffee, Croissants & Registration

09.00 - 10.00 Presentation

10.00 - 10.30 Networking

There are limited seats available, so make sure to register today. 

REGISTER HERE

Speakers

  • Colin Strong, Global Lead of Behavioural Science, Ipsos
    Colin Strong
    Global Lead of Behavioural Science, Ipsos
  • Lucy Neiland, Research Director, Ipsos
    Lucy Neiland
    Research Director, Ipsos
  • Dorthe Ibinger
    Dorthe Ibinger
    Head of Market Strategy & Understanding, Ipsos Denmark

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