COFFEE & CURIOSITY: Start Questioning Things - The New Logic of Wellness
Wellness is no longer a category - it’s a lens. It shapes how people judge what they consume, who they trust, and what feels “right.”
Your brand is already being evaluated through it.
The task: Understand the new expectation - purity, agency, control - and respond with clarity, not more noise.
We’ve spent the last six months combining ethnography, expert interviews and social analysis to better understand this new reality for brands. The result is a behavioural-cultural framework that helps brands understand where they sit in this system—and how to act with credibility inside it.
Join us for an exclusive morning session at our office in Copenhagen on April 30, where we will share the results from our study and inspire you on how to act.
AGENDA
08.30 - 09.00 Coffee, Croissants & Registration
09.00 - 10.00 Presentation
10.00 - 10.30 Networking
There are limited seats available, so make sure to register today.
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