Measure and optimise the power of your creative with Ipsos' new pretesting tool

“I am extremely proud to announce that we at Ipsos have launched Creative|Spark in the Nordics. Creative|Spark is the next evolutionary step in creative pretesting of adverts, which unlike other tests in the market measures both cognitive thoughts about the ad, the feelings consumers are aware of as well as the emotions they are unaware of. This is something I have never seen before during the last decade I have worked with pretesting of adverts and campaigns.” – Alexander Asmussen, Head of Creative Excellence, Ipsos Denmark

Download our Creative|Spark one-pager or contact Alexander Asmussen for more information.

For more information, please contact:

Alexander Asmussen,
Head of Creative Excellence
Phone: +45 6166 1331
Email: [email protected]

 

Creative|Spark draws from multiple science disciplines to measure a range of thoughts, feelings and emotions. It captures realistic attention metrics, testing ads in real environments with real distractions, and observing the reality of how people make decisions. With the use of facial coding and the latest in text analytics and machine learning, Creative|Spark provides deep holistic diagnostics of your creative work so you can spark your business!

But why do a pretest of your advertising?

As campaigns get more creative, they get more effective. The most creatively effective ads increase sales effect per GRP by 20% more than the average ad.

And it is the creative content that goes outside the established category ‘rules’ that is more likely to perform strongly on Brand Attention.

With Creative|Spark, we can help you test the power of your creative in delivering return on your investment. And we help you optimise where needed so you can launch with confidence.

“It always pays off to pretest TV commercials due to the size of the media budget in relation to the small research expense. At Ipsos, we always provide insight-based recommendations for optimisation, and when an ad is optimised from the bottom third to an average ad, or from an average level ad to an ad in the top third, the effect of spending is raised by as much as 20-24%. So, with a media budget of e.g. DKK 1M, this will mean an increase in the campaign effect of DKK 200,000 - 240,000. This amount is 3-5 times as high as the test budget depending on the scope, which emphasizes the attractiveness of moving a small part of the media budget over to research.” – Alexander Asmussen, Head of Creative Excellence, Ipsos Denmark

Why should you choose Creative|Spark?

Creative|Spark provides a full spectrum of measures of creative response via a combination of science disciplines such as behavioural science, data science and neuroscience. We test your ad in a real environment and provide you with both short- and long-term brand effects.

“With this product we have listened directly to the customers' wishes and they want results and optimisation recommendations they can trust, a flexibility that can meet all setups and budgets, as well as high speed in the delivery of results. Creative|Spark uses the latest from behavioural science, data science and neuroscience, can cover all test needs, is cost-effective with the possibility of large discounts, and can deliver full results all the way down to just 24 hours after the test is initiated.” – Alexander Asmussen, Head of Creative Excellence, Ipsos Denmark

Download our Creative|Spark one-pager or contact Alexander Asmussen for more information.