Advertising

Winning the battle for memorable attention in advertising.

Healthcare, Indulgence, Risk … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.

How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.

Help us chose the new Misfits anthem.

Discover how we helped Anthon Berg maximize creative effectiveness and brand impact from digital advertising across content formats and platforms.

Love, ESG, Influence … Ipsos Update explores the latest research & thinking on key topics from our Ipsos teams around the world.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

Humanizing AI to Spark Creativity and Brand Success.