Advertising

The Effie Effect report looks at the characteristics behind the most effective Danish campaigns of the past three years (2023-2025).

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Winning the battle for memorable attention in advertising.

How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.

How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.

Help us chose the new Misfits anthem.

Discover how we helped Anthon Berg maximize creative effectiveness and brand impact from digital advertising across content formats and platforms.

Join our webinar on the 9th of February to learn how being a rebel in your brand communication pays off. How being a MISFIT in your category will help you stand out. And how you can make sure - from a very early stage - that your ads help and don't hurt your brand.

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?