2025 Effie Denmark Effect Report
Welcome to the 2025 Effie Denmark Effect Report, a comprehensive examination of what makes the most effective marketing campaigns in Denmark excel.
This report is the result of a unique collaboration between Effie Denmark and Ipsos. Through in-depth analyses of all the many and highly differentiated Danish Effie entries from 2023 to 2025, we are now able to share a data-driven picture of what works –and why.
A common trait for the best-of-the-best in marketing is, in fact, curiosity. It is a true superpower! Those who are truly curious, always listen. When you listen, you will learn. And when you learn, you have the opportunity to improve and really become effective.
- Alexander Asmussen, Head of Creative Excellence at Ipsos
The aim of this report is to be a source of inspiration and insight for marketing professionals across the industry.
