This has spurred the launch of our new solution - Brand Signals by Ipsos - that integrates social intelligence with your brand health tracking data and key performance indicators (KPIs) to help better understand how the brand is experienced and perceived by people.
The video above outlines how Ipsos' Brand Signals combines your brand health tracking survey metrics with our industry-leading, AI-empowered, social media intelligence platform by Synthesio, to reveal the shared brand experiences people have in the MOMENT, as well as the MEMORIES people hold of your brand.
We unearth the voice of the consumer in real time as people express their views online. Thousands of posts from thousands of users give access to different brand interactions and scenarios, so that brands can make the most of the moments that matter. By linking these insights with Brand Health Tracking survey results, our clients can:
- avoid blind spots by capturing areas not covered by the survey
- receive early alerts around their brand performance
- get notified if competitors are gaining pace
- get richer context and enhanced insight to power brand growth
Brand Signals gives holistic understanding of your brand performance and the confidence to move fast.
[Webinar 1/5] The power of a subscription-based business model
In an ever-changing world, it is important be on the forefront of how your business is structured. This also means, understanding potential opportunities for alternative or additional business models that can function better or as an alternative to your current operating model. In this session we will take a deep-dive into the subscription-based business model(s) and look at the ‘subscription economy’ through the eyes of your business as well as through the lens of the consumers.