Brands

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility
Artificial Intelligence News

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.
Ipsos Update – July 2026
Society Publication

Ipsos Update – July 2026

Football, Pride, Digital Twins… Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
From Noise to Noteworthy: Winning the battle for memorable attention in advertising
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
From Pixels to People
Artificial Intelligence Publication

From Pixels to People

Combining human empathy and artificial intelligence for brand growth
Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia | Ipsos Denmark
Cases Publication

CARLSBERG CASE: Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia

How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.
CARLSBERG CASE: From revised branding strategy to new advertising universe
Cases Publication

CARLSBERG CASE: From revised branding strategy to new advertising universe

How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
IPSOS LIVE EVENT: Unlock Brand Success
Brands Event

LIVE EVENT: Unlock Brand Success

Ipsos Live Event: Unlock Brand Success
Your Brand | Ipsos Denmark
Brands

Brand

Ipsos | Luxury | Ipsos views | brands | customer-centric
Customer Experience Publication

Keeping the dream relevant: Rethinking how to deliver the luxury experience

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
Ipsos | White paper | Advertising | Communications | Brands | Cultural transferability
Communication Publication

Cultural Intelligence: How can brands and communication travel across cultures?

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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