Brands


Society Publication

Ipsos Update – July 2026

Football, Pride, Digital Twins… Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.

From Pixels to People

Combining human empathy and artificial intelligence for brand growth
Trends Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Brands Ipsos Voices

Empathy: The new currency of Brand Connection

Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.
Cases Publication

CARLSBERG CASE: Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia

How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.
Cases Publication

CARLSBERG CASE: From revised branding strategy to new advertising universe

How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
Brands Event

LIVE EVENT: Unlock Brand Success

Ipsos Live Event: Unlock Brand Success

Brand