Brands

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

Football, Pride, Digital Twins… Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

Winning the battle for memorable attention in advertising.

How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.

How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.

Ipsos Live Event: Unlock Brand Success

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?