Brands

Combining human empathy and artificial intelligence for brand growth

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

Ageing, Healthcare, Gaming… Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.

How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.

How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.

How to build brand success across generations with the power of empathy

Trump, Housing, Artificial Intelligence … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.

Security, Inflation, Perils of Perception … Ipsos Update explores the latest research and insights on key topics from our Ipsos teams around the world.