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The Business of Marketing 2025
Uncover the potential of marketing as a true business discipline at this one-day event on the 21st of May, 2025.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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ANTHON BERG CASE: Digital Playbook for High-Impact SoMe Campaigning
Discover how we helped Anthon Berg maximize creative effectiveness and brand impact from digital advertising across content formats and platforms.
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LIVE EVENT: Brand Experience - From Metrics to Moments
Join us on February 26th at DAC, Copenhagen, for an exclusive, free event that will transform the way you think about brand experience.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.