Let's celebrate creativity
Marketers are often pitched that creativity is an essential ingredient to successful advertising, but what is creativity exactly and why does it matter?
We know that creativity in advertising is a key driver of effectiveness, as illustrated in our analysis of thousands of ads. This is captured in a framework we call the Misfits Mindset, which is about crushing conformity and standing out combined with showing empathy for your target audience.
Discover how to apply the Misfits Mindset and spark growth for your brand.
To celebrate creativity, we are looking for a new Misfits anthem. Listen to the two contestants below.
