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LIVE EVENT: The Day After Tomorrow
Ipsos Denmark is thrilled to host this live event at DAC in Copenhagen. Together with external speakers, we will delve into topics on how to prepare for the future and stay ahead of competitors.
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CARLSBERG CASE: Curated insights lead Jacobsen's new brand strategy
Discover how we helped Carlsberg secure future growth for the Jacobsen brand.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Webinar: Light Up your Brand Growth with Creative Ads
Join our webinar on the 9th of February to learn how being a rebel in your brand communication pays off. How being a MISFIT in your category will help you stand out. And how you can make sure - from a very early stage - that your ads help and don't hurt your brand.
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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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DANSKE BANK CASE: Developing and Exploring Impact of New Danske Bank Branding Campaign
How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?