The webinar has been held. Watch the recording below:
Join our webinar on the 9th of February to learn how being a rebel in your brand communication pays off. How being a MISFIT in your category will help you stand out. And how you can make sure, from a very early stage, that your ads help and don't hurt your brand.
You already know these commercials. The car ad with the shiny polished car driving at night with the reflection of the big city lights in the paint. The telco ad about extra low prices, lots of data or the newest iPhone - typically accompanied by a funny mascot.
The ad industry is plagued by a culture of conformity. And it's not surprising, as we people are pre-wired to favour the safe and familiar.
At Ipsos Creative Excellence, we know that a third of all ads are creative enough to strongly build their brands. We also know another third of ads end up hurting the brand.
No one expects their ads to be in the wrong third - are you certain about your ads?
Sign up to learn how being a MISFIT in your category will help your brand stand out and spark brand growth.
Alexander Asmussen, Head of Creative Excellence, Ipsos
[WEBINAR 27/5] Turning a Myriad of Data into Actionable Insights
At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.