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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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VELUX CASE: Advertisement post-test
Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.
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DANSKE SPIL CASE: Creative platform and advert pre-test
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.
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PANDORA CASE: Optimising advertisements for YouTube Performance
Discover how we helped Pandora optimise viewer attention in YouTube advertisements.
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DANISH CROWN CASE: Developing an advertisement universe for Tulip
Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.
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Social listening: A tool to harnessing your competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Ipsos Update: December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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Channel Performance Management
Maximise your channel strategies. In our latest POV, we give you suggestions to 3 focus areas that will drive business growth.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos. Read it here.