DANSKE SPIL CASE: Creative platform and advert pre-test
PÅ DANSK →
Danske Spil is developing a new creative platform for the large brand Eurojackpot. The goal is to position Eurojackpot as the ’life-changing prize’ and thus distinguish the product more clearly from Lotto. Simultaneously, the new communication must succeed in reaching a younger target group more clearly.
Ipsos has pre-tested an advert using Creative|Spark. Among other things, the test has shown the emotional responses of various target groups to the ad’s messages and story by using Ipsos’ neuroscience tools. The results, combined with very tangible recommendations, make it possible to perform crucial adjustments in the advert – already in the development phase
Discover how to test and optimise your ads
As a test concept, Creative|Spark is strong and innovative because it combines qualitative and quantitative insights in a good way. The output is great both in terms of width and depth - and the process is efficient.
- Head of Branding & Campaigns, Danske Spil A/S
 | Be in the know!Sign up to Ipsos Insights to get a monthly email with invitations to events and webinars, case stories, POV’s, whitepapers and news. |
Follow us for many more insights:
 |  |  |  |
