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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Watch the main 2023 Global Trends Survey highlights
Ipsos Global Trends 2023 provides a toolkit to help you navigate the future.
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Ipsos Update - April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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What Worries Denmark? - March 2023
The What Worries Denmark study reveals a big increase in Lack of Trust in Politicians from February to March. Find out more below.
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DANISH CROWN: Key drivers and preferences for developing a portfolio strategy
Discover how we helped Danish Crown uncover the consumer perceptions and relevant demand spaces within ‘topping’ products.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking from Ipsos teams around the world.
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Get to know us a little bit better
Do you want to be sure? This is how we can help solve your business challenges.
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International Women's Day: Global opinion remains committed to gender equality, but half now believe it is coming at the expense of men
Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day.
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What Worries Denmark? - February 2023
Looking at the Danes' total worries, there has been a big increase in the worry for Maintaining Social Programs/Welfare from January to February. Find out more below.