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Ipsos Update – July 2025
Populism, Pride, Personas … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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What Worries Denmark? - June 2025
Get your monthly insight into the most pressing reported concerns of Danish citizens.
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LIVE EVENT: The Upside of Starting Research Early
Join us on September 25th at the Danish Architecture Center in Copenhagen for a free event highlighting the value of testing your innovations and creatives in the early-stage development.
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WEBINAR: Crafting Insightful Persona Bots from Demand Space Insights
Join us on August 21, 2025 to explore how to craft Persona Bots that enhance innovation, communication, and bring you closer to understanding consumers' genuine moments.
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The Ipsos AI Monitor 2025
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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Ipsos x Effie Denmark Trends Report
What does it take to create a campaign that actually works? This question is answered by the Ipsos x Effie Denmark Trends Report 2022-2024.