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CARLSBERG CASE: Brand tracking of hundreds of brands
Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.
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NOVOZYMES CASE: Partnering throughout the entire innovation journey
Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.
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CARLSBERG CASE: Developing a brand growth strategy
Discover how we helped Carlsberg gain a holistic understanding of the market situation and develop a clear brand strategy to grow their brands.
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CARLSBERG CASE: Demand space segmentation toolbox
Discover how we helped Carlsberg optimise and identify growth potential for brands and markets through a validated segmentation model.
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VELUX CASE: Advertisement post-test
Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.
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71% of Europeans will be traveling this summer
After two years of restrictions, people show strong enthusiasm to travel this summer. Discover the findings from the 21st edition of the Holiday Barometer by Ipsos and Europ Assistance.
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DANSKE SPIL CASE: Creative platform and advert pre-test
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.
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PANDORA CASE: Optimising advertisements for YouTube Performance
Discover how we helped Pandora optimise viewer attention in YouTube advertisements.
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Ipsos Update - July 2022
In July’s edition of Ipsos Update we reflect on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the changing global attitudes towards refugees, how to achieve intimate consumer connections in large communities and the use of AI to predict future innovation success.
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What Worries Denmark? - June 2022
Inflation is now the top worry among Danes, while worries related to the war in Ukraine is at its lowest since the war began. Get more insights on what worries Denmark below.